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Music review: Elvis Costello – ‘My Aim Is True’

3 min read
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I’ve always had a fascination with debut albums. As part of my music collection, I own a number of debut releases that capture the true spirit of the artist as well as provide a revealing snapshot of the talent and promise to come. As part of a Throwback Thursday, I’ll examine the first of many debuts that left an impact on me.

It was 1977 and many of my friends were listening to the angst-riddled first release by the Sex Pistols. I would find my fill of infectious, witty, cynical and sarcastic pub and punk rock with “My Aim Is True” by Elvis Costello. Having worn out my vinyl version of Fleetwood MacĢƵ “Rumours” released earlier in the year, I took a chance on an unknown, geeky-looking guitarist with thick, black-rimmed glasses and skinny tie.

Perhaps I was intrigued with his name having just come to terms with the passing of Elvis Presley. This English Elvis penned 13 gritty tracks of punk passion with jabs of new wave, rock, power pop and reggae. “Welcome to the Working Week” opens the album with an immediate forcefulness and is perhaps punkĢƵ version of “Take This Job and Shove It.”

“You gotta do it till you’re through it so you better get to it,” barks Costello as he searches for the answer to the numbing day-to-day grind. The album was recorded in London during a total of 24 hours of studio time and a cost slightly over $3,000. Under the masterful direction of Nick Lowe as producer, Costello delivers a raw energy to his intelligent and poignant lyrics about rejection, betrayal, jealousy, boredom, apathy, anger and youthful rebellion.

Indelible lyrics like “I said I’m so happy I could die/She said drop dead and left with another guy” make “(The Angels Wanna Wear My) Red Shoes” my favorite track. Every song packs a potent punch and serves as a soundtrack for punks, outcasts and anyone challenging the status quo.

Songs such as “Miracle Man,” “I’m Not Angry,” “Watching the Detectives,” “Alison” and “Less Than Zero” were in stark contrast to the pulsating beat of disco rhythms soon to be unveiled later in the year with the release of “Saturday Night Fever.”

Costello would easily avoid the sophomore slump with the equally engaging “This YearĢƵ Model” released the following year. With “My Aim Is True,” Costello won me over as a dedicated fan throughout the next 38 years, making it one of my top ten favorite debut albums of all time.

Clint Rhodes is the ĢƵ music reviewer. He can be reached at crhodes@heraldstandard.com.

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