ĢƵ

close

National flower shortage branches into local flower shops

By Katherine Mansfield, For The Greene County Messenger 5 min read
1 / 5

Katherine Mansfield

Katherine Mansfield

Bundles of roses arrive at local florist shops ahead of ValentineĢƵ Day. Florists cut and prepare the roses and keep them in water until itĢƵ time to add the classic flower to arrangements.

2 / 5

Diane Scalamogna said roses are widely available ahead of ValentineĢƵ Day, but wholesalers were asked to purchase assorted colors instead of bulk-buying just red or just pink before the holiday. (Photo by Katherine Mansfield)

3 / 5

Katherine Mansfield

Katherine Mansfield

Peace lilies and other exotic plants and flowers have been in short supply since the pandemic began.

4 / 5

Katherine Mansfield

The flower shortage has forced local florists to get creative with their arrangements. A snapdragon is often substituted for the white stock flower in this arrangement when the ruffled white stock is unavailable.

5 / 5

Katherine Mansfield

Katherine Mansfield

When certain flowers are unavailable, local florists work with customers to find flower or color substitutes for that arrangement. Local flower shops always try to substitute a flower at a similar price-point to the customerĢƵ original order.

Henry Matisse once said, “There are always flowers for those who want to see them.”

For nearly two years, however, certain flowers have been absent from local florist shops.

“I couldn’t get white carnations, and thatĢƵ a common flower,” said Janet Baxendell, who has managed The Perfect Arrangement & Lily BeeĢƵ in Waynesburg for 12 years. “Sympathy (arrangements) – thatĢƵ one of our biggest sellers here. I have orders on back-order constantly with wind chimes, lanterns. There definitely is a shortage. It just depends on what flower it is.”

Exotic flowers are especially hard for Baxendell to stock. Larry Jones, who runs Washington Square Flower Shop in Washington, is also having a difficult time filling his storefront with plants and products that were once an order away.

“The peace lilies, itĢƵ one of those plants that I carry constantly. They’re hard to get now,” Jones said, adding heĢƵ felt the impact of the flower shortage most strongly the past couple springs.

“Anything metal, too: easels, wind chimes. I have silk flowers, anything coming from China, itĢƵ an issue.”

The issue stems back to early 2020.

“It all goes back to COVID. It really set everything off,” said Diana Scalamogna, a family owner of BW Wholesale Florist on Smallman Street in Pittsburgh.

When the world locked down, the flower industry shut down along with it.

“All the farms pretty much had to halt production. They had to pretty much throw away their roots,” said Scalamogna. “So when the world started to open up again, all of a sudden there was this demand for flowers again. Events were back on. It was a huge supply and demand issue.”

Demand has been hard to meet. Weather in California, which grows about 76% of the United States’ fresh flowers, and Bogota, Colombia, further compounded the shortage. When farms in Ecuador and Bogota – the two major flower exporters to the U.S. – returned to work, owners found themselves short-handed.

A decrease in international flights meant less space on fewer planes for flowers and related product. When shipments did arrive in the states, there weren’t enough bodies to check flowers in.

And then, of course, thereĢƵ the truck driver shortage.

“Logistics is a big issue,” said Scalamogna. “It really all started from COVID … and then it trickled down. When flights weren’t available, when they did grow something, it was hard to get it into the U.S. When these flowers arrive in Miami, thereĢƵ a shortage of labor to accept these flowers. ThereĢƵ a shortage of truck drivers. I’ve never seen anything like this.”

Baxendell said there is one big change at The Perfect Arrangement as a result of the pandemic: “My prices have increased quite a bit,” she said. “They’re even adding on fuel costs to bring (shipments) here, so itĢƵ been all the way around.”

Prices at DriscollĢƵ Potting Shed in Connellsville have also grown throughout the pandemic.

“Flowers that were a common flower, that may have been available a year or two ago, they’re like a specialty. ThereĢƵ such a limited supply available. ItĢƵ driving the market prices through the roof,” said DeAnn Driscoll. “ItĢƵ been price increase after price increase after price increase. ItĢƵ hard to set that pricing off to the customer. ItĢƵ definitely a sticker shock.”

DriscollĢƵ Potting Shed opened in November 2019, just before COVID-19 hit. Driscoll said the industry her family works in today, three years into the pandemic, is not the same industry they started in.

“We’re just rolling and adapting as we go,” she said.

With more people vaccinated and eager to gather again in large groups, this year is expected to be one of the busiest for weddings in the U.S. Scalamogna said florists may have trouble making a brideĢƵ floral fantasies bloom into a reality, and many brides may need to be flexible with their arrangements.

DriscollĢƵ is doing its best to accommodate brides. Driscoll said she educates her brides on flower choices and offers three options, based on flower availability.

“ThatĢƵ been really hard, coming back from the shutdown for weddings,” said Driscoll. “I couldn’t provide pricing, I couldn’t provide availability. With wedding work, we’ll pre-book flowers. We like to pre-book the flowers six to eight weeks out. ItĢƵ been four to six weeks. If you book too soon, they can’t guarantee. ThatĢƵ been rough.”

Rough, too, is that sometimes, shipments arrive with flowers that are not up to pre-pandemic standards. Driscoll said she returned a shipment ahead of ValentineĢƵ Day because she couldn’t sell the flowers that arrived to customers.

“ItĢƵ been a nightmare,” she said, noting she offered full refunds to brides who postponed their big days due to the pandemic. Fortunately, she said, her wedding business is picking back up.

Jones, too, is in wedding mode.

“It definitely seems to be ramping up now,” he said. “We’re definitely booking up for spring weddings and fall weddings. It seems to be back to about normal.”

For the global floral industry, “normal” may be another year away, but, aside from specific flower colors, local florists and regional wholesalers are receiving their shipments. For them, itĢƵ a delicate balance of being creative with arrangements and filling all the usual orders while preparing for ValentineĢƵ Day.

“As long as you stay ahead of the game and order early, you’re good,” Jones said.

CUSTOMER LOGIN

If you have an account and are registered for online access, sign in with your email address and password below.

NEW CUSTOMERS/UNREGISTERED ACCOUNTS

Never been a subscriber and want to subscribe, click the Subscribe button below.

Starting at $4.79/week.