‘Red roses mean love, and men aren’t taking any chances’
As ValentineĢƵ Day approaches, district residents are contacting local florists with plans to surprise their sweethearts on this most romantic of holidays.
Top choice: red roses.
“They want to be traditional — itĢƵ roses, always roses,” said Adeline Gilmore, owner of CrallĢƵ Monongahela Floral and Gift Shoppe.
“ThatĢƵ the favorite,” said Steve Neubauer of NeubauerĢƵ Flowers in Uniontown. “Everyone goes for red.”
Neubauer said florists have done an effective job of marketing red roses for ValentineĢƵ Day, noting, “Red roses mean love, and men aren’t taking any chances.”
In fact, Gilmore finds “ItĢƵ the same thing every year. In all the years, I’ve been here — itĢƵ always traditional.”
But there are customers willing to try something different.
It could be something as simple as a change in shade as customers seek to personalize an arrangement by selecting their sweetheartĢƵ favorite color.
“The next popular color is yellow after red,” remarked Gilmore.
Neubauer noted, “We carry five different shades of pink. We have lavender, white — whatever her favorite color may be, we can generally work with it.”
For those who want a change away from roses, there are many choices available.
Neubauer said popular selections include tuberoses, which are very fragrant, and nerine lilies, which are very bright. Also fashionable are stargazer and white oriental lilies.
Neubauer finds people are enjoying flowers such as hydrangeas, which come in colors such as lavender, purple, pink and mojito green.
“Some garden variety flowers are becoming popular — hydrangeas, larkspur, snapdragon and lilies,” he said.
Customers may want to try some of these other flowers as the high demand for roses at ValentineĢƵ Day puts a squeeze on the supply, coming just weeks after another high demand at Christmas.
Neubauer noted, “We’re seeing more roses used at Christmas for centerpieces and gift giving. In years past, that was not the case.”
Gilmore said a contributing factor includes roses being used at the end of the year for holiday events that include the Rose Parade on New YearĢƵ Day in California.
“It makes things sparse here. You figure one float can have 10,000 roses,” Gilmore said. “ThatĢƵ a lot of roses. You have to wait for the next cutting.”
Regardless of supply and demand, there are customers who don’t let anything affect their buying decision.
Neubauer said, “Some people buy a single flower and there are people who come in and buy four dozen.”
Gilmore said people generally spend anywhere between $80 and $120 but they get some orders for as many as three dozen roses.
“ItĢƵ ValentineĢƵ Day. They go all out. If someone comes to my door with three dozen roses, I’d be impressed,” Gilmore said.
Sometimes customers want a little more than flowers and florists are happy to oblige.
Gilmore noted, “They like the whole package: roses, teddy bears and candy that says ‘I love you.’ ‘Will you be mine?”’
Neubauer said there a package that includes roses, a stuffed animal and balloons for about $100. “You get a little bit of everything.”
When ValentineĢƵ Day is on a weekday, thatĢƵ the day everyone wants their flowers delivered. But since ValentineĢƵ Day is Sunday this year, there will be deliveries on multiple days.
“A lot of men want the flowers to go where their wives work. ItĢƵ very impressive,” commented Gilmore, who said today looks like the busiest day for her shop although staff will be making deliveries Saturday and Sunday.
NeubauerĢƵ will also make deliveries to work places today but expects the busiest day to be Saturday. His store, which is open seven days a week, will also be making deliveries Sunday.
Why are flowers a ValentineĢƵ Day tradition?
“Flowers bring a smile to your face,” said Gilmore. “They’re something good and positive in this day and time — to receive flowers is so cheery and happy.”
Neubauer noted, “Flowers, over the years, have been used to say ‘I love you.’ Many times, they can convey feelings that you cannot put into words.”

