Black Friday remains a tradition of camaraderie and credit cards
Terri Cartier goes for the java, and should. What better for a 3 a.m. wake-up?
“We’re out the door at 3, and itĢƵ off to Sheetz for coffee first,” said the Carmichaels resident. “We’ll be out all day.”
Linda Gagliani of Avella and her gang of three refuse to depart on Thanksgiving night – barely. “We leave at 12:01 (a.m.),” she said.
Spouses Molly and Dylan Lamp of Richeyville head out on the holiday, but usually an hour or two before midnight.
“We stay out all night and go to 9 or 10,” Molly said.
Black Friday has gotten a black eye in recent years. For more than a decade, it was a manic retail-fest of overzealous consumers, crowding together in the dark waiting for stores to open, then stampeding past the doors to secure that perfect gift. That has tempered for the most part, yet it is still a busy day at the stores – for patrons, retailers, employees and husbands forlornly seated at benches.
For many, like Gagliani, Black Friday shopping remains a tradition.
For about 15 years, Linda has traversed the retail scene on this day with her daughters – Brittany Gagliani Mears of West Newton and Heather Curtis of Nashville – and sister-in-law Heidi Meyers of Washington.
“Typically, we don’t dress alike, but Black Friday we do,” Mears said. “People identify us by our matching clothing (which has, at various times, included vests, turtlenecks or T-shirts). ItĢƵ a fun day for the girls to hang out.”
They hang out across the tri-state on this day.
“We cover everything from (Ohio Valley) Mall (in St. Clairsville) to The Highlands (Triadelphia, West Virginia) to Crown Center, then hit the outlets (Tanger). If we’re feeling good, we’ll jump to Robinson (Town Center).”
Linda, the family matriarch, still enjoys the Black Friday experience – with slight reservations.
“With malls going the way they’re going and online shopping, itĢƵ not the same. But we have a good time. We’re not pushing and shoving.”
Cartier likewise has shared a Black Friday tradition for many years with a small group, which all don similar outfits.
“I made these red hoodies at least 10 years ago that read ‘Black Friday Shopper’ and which I decorated with snowflakes and sparkly glitter,” she said.
Cartier will again head out with her sister, Wanda Boggs New Salem, and sister-in-law, Kara Piper of Carmichaels. Terri estimates that they’ve been doing this for about 20 years, and said they plot strategy following Thanksgiving dinner, after perusing newspaper ads.
“We know when to go, where to go and what we’re going to get.”
Black Friday also is a tradition with the Lamps, but an element of their routine changed dramatically in 2018. Dylan and Molly – parents of three, ages 2 to 11 – used to line up outside Toys R Us, waiting for it to open. The long-beloved toy chain shut down more than a year and a half ago. In a mirthful salute, the couple stood outside that location on Black Friday a year ago and took a selfie under the corporate sign.
“We could finally say, ‘We are first in line in Toys R Us,'” Molly said, laughing.
She said they “scour ads on Thanksgiving morning,” then set up a shopping itinerary, based on who has what on sale.
Molly said her mother “is a big proponent of Cyber Monday deals,” but she remains a Black Friday devotee. “I do like to physically see stuff. ItĢƵ almost a competitive nature within me, a matter of ‘I went out and got the deal.'”
Competition – yet one more element of the Black Friday tradition.

